Sunday, 10 May 2009
Is the Audience for Popular Music Created by the Music Industries?
Theodor Adorno proposed the argument that popular music is a mass produced commodity in the forties. Pointing out that popular music is researched, marketed, produced and invested in much like any other commodity. This argument seems to bare considerable wait as genres and styles of music often contain sounds that bare similarities. Artistic interpretation means that often songs are repeated but in a different way or genre and creates different emotional and cultural responses to the originals (Dark Side of the Moon/ Dub Side of the Moon.) The creation and existence of sub-cultures whose function is to resist the products of culture industries also seems to refute Adornos’ assertions. Often music industries have been forced to react quickly in order to profit from an emerging trend it has not foreseen due to a shift in the political or cultural landscape. It seems, however, undeniable that the music industries that control more than one media outlet (Sony to give one example) can have no impact on how music is viewed and received. It can be said is that it is a dual entity, always in opposition and affected by many factors. Industry can create culture, culture can fuel or change industry.
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A well considered blog post that for the most part (it waffles a bit at the end) focusses on the question well and uses examples intelligently.
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